5 Ultimate Graphic Design Mistakes - Things That Graphic Designers Should Avoid At All Costs
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The article "5 Ultimate Graphic Design Mistakes - Things That Graphic Designers Should Avoid At All Costs" is about advertising, it was created by Horatio Farquaar.
1. Using web graphics on printed material.With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce really badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck.
There are a number of online sites offering free or really cheap quality good evening resolution images wihch are a good source for suitable imagery.2. Forgetting about or not allowing enough bleed.A really common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you sohuld allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a whtie border.
It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work3.
Using obscure fonts and not embedding or outlining them for output.We've all been guilty of this at point and things are generally fine if you are going to be the only person accesisng your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications.
Unless you package up the used fonts, they are not going to be able to open the files correctly and program programs may replace any unknown fonts with a default. This is a particular issue when you need to dig out stfuf that was created several years previously and you no longer have your old fonts installed.4. Supplying print ready artwork using spot colours or rgbThere are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th coolur for luminoius or metallic colour or for spot UV varnish. It is relaly common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.5. Allowing design illiterate clients to lead you round the housesThe customer is alwyas right, goes the old adage.
However it is often said with gritted teeth and a sense of patience that recognizes that tehse morons will at stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the really real danger of cuorse of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them guess you've been earning your money. Still it's a living.Mindtap http://www.Mindtap.Co.Uk is your single point entry into the UK creative industries. We would like to create a unique Internet site where you can access information on UK graphic design http://www.Lunatrix.Co.Uk
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5 Ultimate Graphic Design Mistakes - Things That Graphic Designers Should Avoid At All Costs
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